Scott Taylor has led Glasgow’s remarkable growth in tourism, conventions and major events for almost 20 years. As founding CEO, of the City’s first Destination Marketing Organisation, Glasgow City Marketing Bureau, the company celebrated winning M&IT’s Best UK Convention Bureau for ten consecutive years.
With the revolutionary Glasgow Model, the City secured £1.2 billion in revenue in just ten years averaging 500 conference wins per year. In 2015, Glasgow achieved its best ICCA world ranking of conference destinations at 24th. This experience combines with success in bidding for major events, including UEFA Champions League, UEFA Euro 2020, 2014 Commonwealth Games and MTV Europe Music Awards.
Scott Taylor was on the bid team that developed the bid for the 2014 Commonwealth Games and was on the final pitch team in Colombo for the successful pitch. He was SRO/Gold Command for the Commonwealth Look and Feel of the City and Wayfinding to the events and festival zones and led the positioning the City to RUK and Internationally during the Games.
Scott Taylor led the successful rebranding of the City with People Make Glasgow- the world’s first open source brand.
Glasgow City Marketing Bureau in 2015-16 had a budget of £6.2m and a staff of 62, deployed in Major Events, Convention Bureau, Brand Marketing & Communications. He was awarded an Honorary Doctorate for services to tourism & the economy from Glasgow Caledonian University in 2016
Scott Taylor is founding director of the consulting company Advance City Marketing. In addition to this he is a Board member of Renfrewshire Chamber of Commerce and is a Business Fellow at Strathclyde Business School, University of Strathclyde.
As CEO of Advance City Marketing, Scott advises National and local Government on strategy for Destination Marketing Organisations, accelerating tourism performance and has advised places as diverse as Auckland, Faroe Islands, Reykjavik. Scott is also a specialist technical bid advisor for major events and has recently ( 2018) been lead consultant of a major event bid (300,000 room nights) for UK Government,
Scott has held a number of senior Board positions: Chief Executive - Glasgow City Marketing Bureau, Chief Executive - Greater Glasgow and Clyde Valley Tourist Board, Non-Executive Director- Board member: Scottish Exhibition and Conference Centre ( SEC), Non-Executive Director- Board member, Central College Glasgow, Council Director and Member of the Management Board: Glasgow Chamber of Commerce, Non Executive Director- Board member, European Federation Conference Towns, Non-Executive Director- Board member, Centre for Contemporary Arts, Board Member, Glasgow School of Art Enterprises, Director- Board member: Association of British Professional Conference Organisers, Non-Executive Director- Board member: Business Club Scotland.